Crayola has been a staple in classrooms and homes for over a century. It all started in 1885 when cousins Edwin Binney and C. Harold Smith founded the Binney & Smith Company. Initially, they produced industrial colorants for factories, including red oxide pigment used in barn paint. They quickly recognized a need for safe, affordable, and high-quality art supplies for children.
In 1903, the company introduced the first box of Crayola crayons. The name "Crayola" was coined by Edwin Binney's wife, Alice, combining the French word "craie" (chalk) and "ola" from "oleaginous" (oily). The original box contained eight crayons: red, orange, yellow, green, blue, violet, brown, and black, priced at just a nickel.
The early success of Crayola crayons was driven by their superior quality and affordability. They were non-toxic and easily washable, making them a hit among parents and teachers. As demand grew, Crayola expanded its product line, adding more colors and varieties of crayons.
In 1958, Crayola introduced the iconic 64-color box with a built-in sharpener. This innovation became a symbol of childhood creativity and remains popular today. Over the years, Crayola has continued to innovate, introducing new colors, glitter crayons, and even scented varieties.
One interesting fact about Crayola is their "Color Census" conducted in 1993 for the company's 90th anniversary. The survey asked customers to name their favorite crayon color. The results showed a clear preference for blue hues, with "blue" taking the top spot. This led Crayola to introduce new shades of blue, responding to their audience's tastes.
Another aspect of Crayola's history is the "Crayola Experience" attraction. Opened in Easton, Pennsylvania, in 1996, it offers interactive exhibits where visitors can learn about crayon manufacturing, create custom crayons, and explore their creativity. Since they've added a similar (smaller) experience inside the Mall of America, located in our home state of Minnesota.
Crayola has also engaged in philanthropic efforts, such as the "Crayola ColorCycle" program, which promotes recycling used markers to reduce plastic waste. This initiative reflects Crayola's commitment to sustainability and environmental responsibility.
The company has come a long way since its inception, adapting to the times and maintaining its position as a leader in the art supplies industry. Crayola's founders, Edwin Binney and C. Harold Smith, likely never imagined their small company would become a beloved household name. Their vision and innovation paved the way for generations of creativity and color.
Whether you're a child coloring for the first time or an adult revisiting a favorite childhood pastime, Crayola continues to inspire and bring joy through the simple act of coloring.